Joao Ricardo Mendes

Co-founder and CEO of Hotel Urbano, Brazil

João Ricardo Mendes, 37 years old, is co-founder and CEO of HURB-Hotel Urbano, a technology company with main focus in the Travel segment. Born in the city of Rio de Janeiro, dropped out of the Law School in 2006 in order to start an e-commerce company in his garage. Today, it is known as one of the most indomiter entrepreneurs of the Brazilian Internet. In 2011, Mr Mendes launch the first Brazilian Online Travel Agency (OTA) with focus in Hotels and Experiences. Hurb ( features more than 560 thousand Hotels and Experiences across the World (with focus in Brazil and LATAM) providing a platform where people can find the best offers to be hosted at the best places all over the world. With a strong culture, "It's all about people", as he likes to talk, João Ricardo bets that the company's biggest differential is its team of employees and the care that they hire and develop more than 700 co-workers. The company Mission is Make Travel Easy and in order to use technology to inspire more and more people spend time and energy on the things that really matter in life.